5 Expert Social Media Tips To Help Your Small Business Succeed

5 Expert Social Media Tips To Help Your Small Business Succeed

Social media is a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, but if you’re not careful, it can be time consuming, distracting, or even backfire by alienating customers and prospects.

Here are 5 Social Media tips to help your small business build  a successful presence on social media platforms:

1. Lead with objectives

Start with your top three marketing objectives, then evaluate how social media may help you achieve them. Business owners buy into the idea that they have to be in all these new places or they will be left behind, but social media has to help you reach your objectives or you’re just wasting time. Don’t think of social media as a megaphone for your business, but think about how it can help you reach your goals.

2. Know Your Audience

Understanding your audience has profound implications for your social media marketing strategy. From the perspective of developing your content and SEO strategy, it helps you answer vital questions such as: who are your customers? What are their most urgent and pressing concerns? What kind of content do they want to see? What factors are they focused on in terms of making a buying decision. This information helps you decide what strategy will reach them most effectively on every point from design and copy to keyword research and content deployment.

3. Build your Community 

Concentrating on growing your community and engagement on Social Media platforms can absolutely boost sales and conversion rates. It will also lead toward amazing opportunities for collaboration. Just make sure that you understand that building engaging communities online is a marathon not a sprint. Online Communities are a form of digital currency. The more engaged your community is, the more you can cash in on opportunities for growth, partnerships, and potential leads. 

4. Create a Content Calendar

Planning your social media activities will allow you to post consistently—and get more consistent results. You can create a strategy and actually get better results with less time and effort. You can determine which activities to automate and which to assign if you plan ahead. 

5. Don’t try to do it yourself

As a small business owner, your time is limited, so delegate social media work to someone (or a team) in your company, or engage an outside expert. Then add the cost of your social media strategy to your budget.