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Justin Leto
Co-Founder and Chief Executive Officer

Justin is the Co-Founder and Chief Executive Officer of Idea Financial. The owner of a boutique law firm and an insurance start-up, Justin knows what it means to be a small business owner.  He understands the needs of small businesses as well as the owners’ aspirations, goals and values.  Justin brings his entrepreneurial spirit and drive to Idea Financial, where he sets the vision, mission, and strategy for the organization.  Each day, Justin focuses on what Idea Financial can do to empower small businesses and deliver on Idea Financial’s mission to Charge Your Business Forward.

Justin holds a B.S. in Business from the University of Arizona and a law degree from the University of Miami School of Law.  When he is not working, Justin enjoys spending time with his wife, children, and two American bulldogs, and rooting for the New York Mets.

Justin Leto
Co-Founder and Chief Executive Officer

Justin Leto is the Chief Executive Officer of Idea Financial

“Small businesses are the heart of the United States economy. Despite the millions of jobs they provide, small business owners do not have access to necessary financing and business advice. We’re here to change that by providing financial services that are both affordable and easily accessible. Business owners shouldn’t be spending time trying to find ways to access necessary capital. They should be doing what they do best: growing their business.”