Co-Founder and President
Larry Bassuk is the Co-Founder and President of Idea Financial. He empathizes with the passion and dedication driving business owners. He is also very familiar with the challenges and risks that they manage daily. As a commercial litigator for nearly a decade, Larry was exposed to a wide swath of industries, personalities and strategies. While managing his own law practice, Larry co-founded an insurance technology startup that now distributes innovative coverage nationally.
Here at Idea Financial, Larry helps lead a talented team that shares his vision of partnering with business owners to provide them with valuable resources and solutions. Larry knows what it’s like to have it all on the line and that is why, every day, he drives Idea Financial to Charge Businesses Forward.
Larry is a Miami native that is active in his community, having served on and chaired several philanthropic boards. Larry earned his undergraduate and law degrees from the University of Florida. He enjoys spending time with his wife and two sons, the outdoors and underwater, supporting the local Miami restaurant scene and anything with an engine and at least two wheels.