Idea Financial Bolsters Leadership Team With New COO & General Counsel

MIAMI, Feb. 12, 2020 /PRNewswire/ — Idea Financial, a leading small business lending platform, announces the appointment of Gregory Sandler as Chief Operating Officer (COO) and General Counsel. Sandler has over a decade-long proven track record in the fintech and lending industries. Idea Financial has experienced rapid growth since its launch two years ago and is on the heels of its most robust quarter since inception.

“Expanding our executive team underscores Idea Financial’s evolution and the opportunities ahead,” said Justin Leto, Co-Founder and Chief Executive Officer, Idea Financial. “Greg brings great depth with his extensive background in legal and financial services, and we are thrilled to have him.” 

Co-Founder and President, Larry Bassuk added, “Greg will play a vital role in driving overall operations and ensure that we continue to execute on our mission to fundamentally support small businesses across the U.S. and help them access the critical capital they need to grow.”  

As COO and General Counsel, Sandler will lead day-to-day operations and work closely with Idea Financial’s CEO and President on capital markets, commercial transactional work, strategic planning, and corporate governance, among other key areas. 

“Idea Financial is experiencing accelerated growth with the company’s in-demand products that perfectly align with the needs of small businesses.” Sandler stated. “I look forward to working with this extremely smart and committed team as we continue to fuel the engine of the American economy.”  

Most recently, Sandler was General Counsel and Corporate Secretary at Beyond Finance and Spruce Finance. Earlier in his career, Sandler served as Vice President and Corporate Counsel at Bayview Asset Management, LLC and as a Senior Associate at Clifford Chance US LLP, a large international law firm. He also held in-house counsel roles at Camulos Capital LP and Bear Stearns & Co., Inc. Today, Sandler is an active member of the Miami community, sitting on the University of Miami Citizens Board and speaking as a panelist at various local continuing legal education programs.  

Idea Financial was founded in 2017 and provides SMBs with alternative, fast, reliable and trusted financial options. Idea Financial issued its first loan in January 2018 and, in just two years, the company has originated nearly $100M and has secured a $70M warehouse facility with Cross River Bank, a pioneering provider of banking services for financial technology companies.  

For more information on Idea Financial, please visit:  

About Idea Financial
Idea Financial is a direct small business lender that provides Main Street businesses with trusted and affordable financial options that Charge Businesses Forward. Idea Financial offers a variety of products, such as term loans and lines of credit. Small businesses can apply for and receive up to $250,000 of financing in less than a day. For more information, visit:  

Follow Idea Financial on Twitter, Instagram, Facebook, and LinkedIn @ideafinancial.

Media Contact:
Tracy Rubin
JCUTLER media group

You Know Your Business Best

You know you business better than anyone.

Success for any small business comes from understanding its own cashflow and meeting the capital demands to grow.  If you are a business owner, founder, or key executive, you have learned firsthand the obstacles and difficulties that your business encounters every day. Not all businesses are the same and your needs depend on a variety of factors: industry, seasonality, geographic location, products/services, staffing and even hours of operation. Business financing is not a one size fits all situation and Idea Financial recognizes the need to provide options to our customers.


Businesses looking for financing should have choices. Do you have an immediate project which requires cash today?  Do you have receivables that are net 60, 90, or 120 days?  Do you need access to cash depending upon the time of year?  Each answer may carry with it different needs. For that reason, we will now present qualified customers with multiple offers of our products so you can decide which one works best for your business.

Having different offers to choose from gives your business the liberty to develop a strategy that reflects the return on investment you expect. We will simultaneously show you the offers for our Line of Credit and Term loan.

You can review some of the benefits below:

Line of Credit

  • Free and easy application
  • Flexible – Repay early with no penalties
  • True Revolver – Each payment replenishes the available financing
  • Draw any amount within the available funds whenever you want
  • Only pay for the funds drawn
  • Every new draw receives an amortization for the full balance and a new repayment term
  • Access to your account 24/7

Term Loan

  • Free and easy application
  • Multiple terms available and rates
  • Loan amounts between $10k and $250k
  • No origination fee
  • Repay early with a 50% discount on the remaining interest owed
  • Once the loan has been repaid by 50%, you may be eligible for renewals

Apply within minutes, get approved in hours, and access funds within a day. It is important to have a clear plan to grow your business and with these options, you can plan for what you need.

Let’s Charge Your Business Forward

Start your risk-free application today:


Contact at 1 (855) 955 7838

A Two-way Street

Today we celebrate our funding anniversary. It marks the beginning of a mutual understanding that is basic to our industry yet the most important. The start of a relationship built on trust and calculated risk, between a business that believes it will receive the funds it needs to take the next step which can catapult their business to the next level; and a funder that has analyzed their business model and believes it will grow.

Since our inception we knew that this relationship was special and the success or failure of one would affect the other. With that in mind, we gave birth to our Rhino and Oxpecker logo that symbolizes our core values and understanding of the beneficial relationship.

From the moment our Business Advisors make first contact with any business owner we make sure to understand the whole picture; not just what’s on paper but your values, your needs and objectives.
Coincidently, we try to build relationships that reflects our own values, such as resilience, honesty and innovation.

In our journey we have learned that the road doesn’t come fully paved and there might be some rocks and potholes in the way. By internalizing these lessons, we have grown to understand we must also be nimble for situations we did not foresee as well as outstanding and resilient in the service we provide day in and day out.

With our core: Resilience, Honesty, Innovation, Nimble and Outstanding RHINO; we pave this two-way street that will help our clients and partners Charge Their Business Forward.

From all of us at the Idea Financial family, we thank you for being our Oxpeckers as we grow together.

To the Crash: Thank You!