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5 Smart & Simple Ways to Boost Summer Sales

Summertime is in full-swing! 

Take advantage of the spirit of the season with 5 fun, and creative ways to entice summertime spending.

1.    Create an event, host a summertime ‘open-house’ and invite customers to check out your latest and greatest seasonal merchandise. Implement festive seasonal displays & create some give away items to generate excitement and gain attendees. 

2.    Take advantage for the warmer weather and host daily side walk sales.  Utilize your Social Media platforms & e-mail marketing databases to help spread the word.

3.    Holiday themed promos,Create discount codes and coupons around key holidays to generate both in-person and online traffic. Everyone loves to celebrate a good deal!

4.    Create a guide to the season.  Generate a style guide & and give your shoppers a sneak preview of your store’s collection.  Everyone loves good inspo – especially when it leads to a sale.  Your clients may even find exactly what they are looking for in your e-mail.

5.    Create a no cost contest.  Customers love contests because it’s a FREE opportunity to win something.  Utilize your social media & e-mail marketing databases and communicate your contest guidelines for both how to enter and winner selection.  Generate a fun hashtag for the event to really engage your followers!

Attention Small Businesses: Here is What You Must Know About Gen Z Consumers

Generation Z is on track to be the most money-driven, financially powerful generation ever. This generation’s unique habits will play a vital role in shaping America’s commerce. Young people’s consumer habits will also be a key driver in influencing retail practices in the future.

This was the finding of a new report released by Morning Consult. It’s titled ‘Understanding Gen Z: How America’s Largest, Most Diverse, Best-Educated, and Most Financially Powerful Generation Will Shape the Future.’

The report is based on thousands of interviews with 18 to 21-year-olds.

Gen Z Consumers

The survey explores the consumer habits of Generation Z — those born between 1997 and 2012. And it provides important insight for small business retailers. It examines what they should be doing to appeal to what will be the most money-driven, financially-powerful generation there’s ever been.

While enamored with major technology and social media brands, Generation Z enjoys shopping in-person. The survey found 48% of all Gen Z adults enjoy shopping in-store more than digital methods of shopping.

The figure is slightly higher amongst female adult Gen Z’s. 55% of the women interviewed say shopping in a physical store is their preferred way to shop. That contrasts with 40% of Gen Z men.

Debit Cards are Gen Z Consumer’s Preferred Payment Method

The research also looked at the way Gen Z pay for everyday items. It found the debit card is the most common way to pay for items. 47% of all Gen Z adults purchase products with a debit card. 30% of Generation Z adults use cash to buy things like groceries and gas. And 11% regularly use credit cards.

The survey participants were also asked about reviews. This included which types of reviews mattered to them the most when looking to try a new product or service.

41% of the Gen Z’s interviewed said consumer reviews and ratings on a website are most important. And 38% believe recommendations from friends or family are the most important type of review when determining whether to purchase a product or service.

Gen Z Consumers Value Expert Reviews

36% of the 18 to 21-year-olds interviewed said they believe expert reviews are most important, and 17% said a recommendation from an influencer or account they follow on social media was the most important type of review when it comes to deciding whether to buy something.

The report also notes the importance Generation Z places on convenient, quick and efficient shopping transactions. As the report’s authors note:

“Two-day delivery and other seamless online shopping experiences have become commonplace in the years since Gen Z first began spending serious money, driving high expectations about convenience.”

Gen Z is set to become the most financially driven generation. So it is vital small businesses keep up to speed with what this generation deem as important.

To remain competitive amongst this generation of spenders, small businesses need to provide the seamless, quick and convenient service this young generation expects.

Small businesses will need to consider their business reviews and be proactive in making online consumer reviews work in their favor.

Given that Gen Z consumers prefer in-store shopping, a retailer would be wise to provide customers with a choice of shopping in-store and from an ecommerce site.

The key takeaway is that the financially motivated Generation Z is poised to be one of the biggest consumers in America and consequently small businesses need to cater for the age group’s demands, habits and preferences in order to appeal to a generation of spenders.

5 Expert Social Media Tips To Help Your Small Business Succeed

5 Expert Social Media Tips To Help Your Small Business Succeed

Social media is a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, but if you’re not careful, it can be time consuming, distracting, or even backfire by alienating customers and prospects.

Here are 5 Social Media tips to help your small business build  a successful presence on social media platforms:

1. Lead with objectives

Start with your top three marketing objectives, then evaluate how social media may help you achieve them. Business owners buy into the idea that they have to be in all these new places or they will be left behind, but social media has to help you reach your objectives or you’re just wasting time. Don’t think of social media as a megaphone for your business, but think about how it can help you reach your goals.

2. Know Your Audience

Understanding your audience has profound implications for your social media marketing strategy. From the perspective of developing your content and SEO strategy, it helps you answer vital questions such as: who are your customers? What are their most urgent and pressing concerns? What kind of content do they want to see? What factors are they focused on in terms of making a buying decision. This information helps you decide what strategy will reach them most effectively on every point from design and copy to keyword research and content deployment.

3. Build your Community 

Concentrating on growing your community and engagement on Social Media platforms can absolutely boost sales and conversion rates. It will also lead toward amazing opportunities for collaboration. Just make sure that you understand that building engaging communities online is a marathon not a sprint. Online Communities are a form of digital currency. The more engaged your community is, the more you can cash in on opportunities for growth, partnerships, and potential leads. 

4. Create a Content Calendar

Planning your social media activities will allow you to post consistently—and get more consistent results. You can create a strategy and actually get better results with less time and effort. You can determine which activities to automate and which to assign if you plan ahead. 

5. Don’t try to do it yourself

As a small business owner, your time is limited, so delegate social media work to someone (or a team) in your company, or engage an outside expert. Then add the cost of your social media strategy to your budget.