Gen Z is cutting holiday spending by 23% this year and millennials are pulling back too. But 82% still plan to shop. Here is what the data shows about how younger consumers are spending differently this holiday season and what small businesses can do to stay ahead of it.
The businesses that come out ahead in Q4 are not the ones that started planning in October. They are the ones that started in August. Here is why this month is the single most important planning window of the year and what to do before it closes.
