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Charge Your Business Forward™  

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Save money. Protect your business. General Liability Insurance from Idea Financial & The Hartford. LEARN MORE

Our executive team brings extensive experience in financial services, entrepreneurship, and business lending to the vision and mission of Idea Financial: To transform your business ideas into reality.

Justin Leto

Justin Leto

Co-founder & CEO

Larry Bassuk

Larry Bassuk

Co-founder & President

Learn more about our business financing solutions

Line of Credit

The most flexible way to fund your business. A business line of credit available on demand.

Term Loan

A small business term loan with a fixed rate and repayment term designed to make your company grow.

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Idea Financial™ is a registered trademark of Idea 247 Inc. All Idea Financial business credit lines are issued by Idea Financial. All products are subject to Idea Financial’s final approval. You may qualify for a credit limit of up to $250,000. Your actual credit limit may vary. Terms and conditions will be provided to applicants during the application process. Terms and conditions are subject to periodic review and changes, including credit limits and pricing reductions, credit limit and pricing increases, or account closures.

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