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Business resources
May 3, 2022

3 Tips to Ensure Twitter is a Positive & Profitable Tool for Your Small Business

A small business might reasonably look at this atmosphere and wonder, “What good could possibly come from driving headlong into that tornado of animosity?” The truth is, however, Twitter can still be a powerful instrument for good—and profit!—in your marketing toolbox. Here are three reasons why…

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Business resources
March 30, 2022

REVEALED: The Secret to Small Business Influencer Marketing Success

Even with such fundamental cultural acceptance, small businesses continue to struggle to define what an influencer marketing strategy might look like for them. Still, achieving some clarity is essential because this is one trend entrepreneurs ignore at their own peril: “The ROI from influencer marketing is clear,” business coach Neal Schaffer writes in his comprehensive, illuminating new book Age of Influence.

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Business resources
February 9, 2022

How to make your small business a TikTok star

TikTok, the social media platform serves up short, punchy videos to a massive, dedicated audience and early adopters can attest how powerfully it can serve businesses and brands.

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