Consumer Spending 2026

Idea Financial Business Blog

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September 23, 2026

Gen Z and Millennials Are Changing How They Shop This Holiday Season, Here Is What Small Business Owners Need to Do About It

Gen Z is cutting holiday spending by 23% this year and millennials are pulling back too. But 82% still plan to shop. Here is what the data shows about how younger consumers are spending differently this holiday season and what small businesses can do to stay ahead of it.

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August 13, 2026

Back to School Is an $85 Billion Opportunity: Here Is How Small Businesses Can Get a Piece of It

Back to school spending is forecast to hit $85 billion in 2026 and families are spending more per child than ever before. Here is how small businesses across every industry can position themselves to capture their share of the second biggest retail moment of the year.

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Business News
July 30, 2026

What the World Cup Actually Delivered for Small Businesses, And the Lesson Behind the Hype

FIFA promised an $80 billion economic boom. The final numbers came in at roughly half that. Here is what the 2026 World Cup actually delivered for small businesses, what got overhyped, and the lesson that applies to every business owner regardless of whether they were in a host city.

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